Fashion & ApparelFashion Retailer, KSA
High return rates from sizing uncertainty were eroding margins and customer confidence.
Representative outcomes from retailer deployments across fashion, activewear, and luxury.
Average Return Reduction
Across deployed clients
Customer Satisfaction
Reported fit confidence uplift
Revenue Impact
Average growth after adoption
Implementation Time
From kickoff to launch
Featured Success Stories
Fashion & ApparelHigh return rates from sizing uncertainty were eroding margins and customer confidence.
Sports & ActivewearCustomers struggled to choose performance-wear sizes confidently online.
More Success Stories
Luxury FashionA premium online experience demanded accurate, trustworthy sizing with no room for error.
Research
Our measurement engine is grounded in published research on body pose estimation, computer vision, and e-commerce sizing behaviour.
We present a lightweight convolutional approach to extracting 12 body measurements from a single front-facing photograph, achieving sub-centimetre accuracy on a held-out validation set of 4,200 subjects across diverse body types and clothing conditions.
A controlled study across three apparel retailers shows that integrating automated body-measurement-based size recommendations reduces size-related return rates by an average of 43%, with the strongest effect observed in fitted categories such as outerwear and performance wear.
We propose a pose-estimation pipeline optimised for real-world sizing use cases: variable lighting, occlusion by clothing, and non-studio backgrounds. Benchmarked on our proprietary dataset of 11,000 annotated images, the model outperforms general-purpose estimators on sizing-relevant keypoints.
Impact Stories
Deploy MIQYAS with your catalog and sizing logic.